We know that our clients want to stay on top of the latest marketing trends so as to increase their brand awareness. Considering that in 2022 it is predicted that 85% of internet traffic will be video traffic, we feel like this is an important topic to cover!

Here are some of the Top Video Marketing Trends 2022.

1. Silent Video With Captions
Take a moment to think about your time scrolling on social media feeds or other video platforms. You may realize that you are often in an environment where having the volume up isn’t the most tactful option. Now think about how this affects the way your viewers experience your content. The average viewer of your video content will be watching silently, relying on closed captions to understand the context. Even more significant is how accessible your content is to disabled communities. Closed captions are essential to reaching and connecting your entire audience. It is important to take this into account when creating video content for social media so that you can prioritize visual engagement, and worry less about SFX.

2. The Infinity Loop
There is something so satisfying about a seamless video loop. One where you can’t tell where it starts and where it ends. This can be beneficial to your content in multiple ways.
The infinity loop encourages repeat viewing. Without a definitive start and end point that cues viewers to scroll on, the viewers’ eyes will remain engaged with your content longer.
It can be more aesthetically pleasing. If your social media pages auto-play your videos, having an infinity loop helps to maintain the suspension of disbelief – the illusion that keeps the audience engaged in the story and world you are portraying. Anything that pulls the audience out of your video experience is considered a detriment to this technique. An infinity loop won’t solve this problem, but it can help smooth out transitions.

3. Behind the Scenes
Remember when DVDs came packed full of behind-the-scenes content? Director commentary, conception art, and tons of on-set footage. Nowadays, you find this type of content on a brand/production’s social media pages. There is a reason this type of content was included in content releases – because people love it! No need to shy away from what’s going on behind the scenes, at the office, or in your personal life! If you feel comfortable sharing, this can help humanize your social media pages and increase your engagement with your audience.

4. Guest Stars & Experts
A great way to add to your viewers’ experience is by introducing them to outside content that may be relevant to their interests. This can mean anything from sharing relevant articles to recommending outside content that your audience may enjoy, to bringing in guest stars to talk about specific subjects! By now you have probably seen the occasional “Social Media Takeover” campaign that many brands and productions utilize in their social media strategies. This usually consists of a notable figure in your specific industry or community spending 24 hours posting on your brand’s social media pages, making sure to utilize all forms of content posting such as stories and reels. Bringing in outside sources to your video content can be an eye-catching technique that is sure to benefit and engage your audience.

A commonly asked question from our clients is how they should dress for their on-camera appearance. You may think you should put on your Sunday best and call it a day, but it can be a bit trickier than that. As your videographers, it’s our job to make sure you look stunning on camera. Here are a few tips that can help us achieve that!

A good rule of thumb is to stick to solid, neutral colors. Loud patterns like stripes or florals can often come across much more starkly on camera than they do in person. Bright or neon colors can be distracting, and even sometimes create problems in post-production. A solid, neutral color like brown or navy is going to define you against your background, without disrupting the image composition. Avoid black and white, which can also pose technical problems – although some white/black is fine, such as undershirts or other minimal features. Your Producer will typically guide you in which colors would be best for you to wear during your shoot. 

You may be asked to wear make-up while in front of the camera. This is not to do with making you appear a certain way, but rather, to offset glares and other distortions that can be caused by the camera. This may be as simple as a mattifying powder. If you choose to do a little extra, or if there is a make-up artist on the set, there are a few areas that either you or they should focus on. The camera can make you look washed-out, so it is important to add back color to your appearance. This can be done by adding a bold, matte lip color, and neutral blush tone to the face. The eyes are also another key area to define – eyeliner and mascara are often a must in accentuating these features. A neutral eyeshadow can also go a long way in making the eyes pop. Higher-budget shoots like commercials or live shows will have a greater need/use for a professional makeup artist on the set, while smaller-budget shoots will typically opt for those on camera to do their own makeup. If this sounds like you, then these tips will certainly come in handy. 

Another thing to consider is jewelry. You may have already guessed that the biggest issue is that it can look distracting. This is true, but another big reason is that it’s loud! If you choose to wear jewelry, opt for simpler pieces. Large pieces, dangly earrings, and bracelets are almost always picked up by the microphone. Stud earrings and single-chain necklaces are ideal. 

The last thing to consider is more-so personal preference and style, and a question that your Director will answer by communicating to those commissioning the video. Do you want your video to evoke the times, show the culture of your business, and the individuality of those on screen? You may be open to trendier options in all of the aforementioned categories. Do you want to avoid your video feeling dated? Looking for something that isn’t going to define itself in a certain era or style? Classic and simple is your friend. You could even use your business or organization’s uniform/logo. 

By keeping these tips in mind when you are preparing for your shoot, you can feel confident that you will look your best on camera. Your production team will make the magic happen behind the camera, all tying together for your beautiful video!