Uncategorized

What to Expect on Filming Day

Your filming day has finally arrived! Once you have consulted with one of our Producers and paid your deposit, you will be able to book your filming date. Here’s an idea of what to expect the day the camera starts rolling. 

The Emblem MP team will arrive on location approximately 30 minutes to 1 hour before filming commences, depending on the scale of the production. A Producer will meet with the client to discuss their vision, while our assistants and camera operators begin setting up the production. Emblem uses a variety of cameras, lights, microphones, and other equipment to create your video. We will require the use of the available electrical outlets on location. Once the equipment has been set, the Director and team will make adjustments to lighting and camera placement, to ensure a beautiful image. 

If your video includes talent, they will need to be fitted with a microphone to capture their audio. This process can vary by production. Some productions may require the use of microphones that will be affixed to the actors’ clothing. Others may only use microphones standing at a distance. Our team ensures a relaxed and positive environment for the talent. We want you to be happy with your video! 

Once filming has begun, the Director and team will work all their magic. You can expect the Director to give instruction regarding talent performance, the number of takes, and lighting or audio adjustments. Our team is experienced and capable, and we pride ourselves on the thoughtful execution of our client’s vision. However, if you have a request or adjustment to be made during filming, we encourage you to speak to the Director. We will always do our best to fulfill your video needs.

That’s a wrap! After filming has ended, the Producer will speak with the Client to discuss the next steps. Depending on your production, this can be a timeline for when you will receive your video. During this time our assistants will take down the set, and make sure to leave your location tidy. 

Congratulations! This is the biggest step in your video’s production. Our editors will now sweeten your footage with seamless transitions, vibrant color, sound, and any titles or graphics you have requested. Your completed video will be on its way to you in no time. 

What Kind of Video do I Need?

So you’ve realized that your business, personal brand, or nonprofit can be brought to the next level with video marketing. You know that Emblem Media Productions has got your back. But what kind of video would your business benefit from? 

Video marketing is a wide umbrella that covers all types of videography. The possibilities are endless. Some common types of videos that our Clients request are interviews, commercials, event coverage, promotional footage, or even just beautiful product footage. 

Maybe your brand or nonprofit has an impactful, heartwarming start-up story. An interview with your team can help share your mission statement within your community, and give your audience a deeper look at who you are. 

Are you a commercial business in need of a more branded marketing video? We can assist you in commercial script writing and casting, to create a high-quality video you can share with your own clients, your social media, or business partners. 

Perhaps you have a large event or business conference you want to film for organizational use. Emblem can offer multi-camera packages to make sure every important moment and detail of your event is captured. 

As of 2021, Emblem has also expanded to include live-production videography. This is a large-scale production that requires additional crew members and multiple cameras. The type of production is intended for those who want to broadcast unedited, live event footage to the internet. This has become a popular video event option during the COVID-19, where social distancing restrictions have created a barrier for in-person events. 

If you’re still unsure of what video style would fit your vision, the best thing to do is give us a call. We can help interpret your video needs, and together we can create a plan to execute your video to its fullest potential!

History of Emblem Media Productions

Just like any other small business, Emblem Media Productions started as one person with an idea. The history of Emblem began in 2011 with company Founder, Blaire Wayland. Wayland is a graduate of Dodge College at Chapman University, where she studied filmmaking and producing. Post-graduation, Wayland worked on popular television shows such as Real Housewives of Orange County, and Dr. Phil. It was after this experience that she began to recognize the gap between mainstream media, and the stories of regular people and small businesses in her community. This was the beginning of Emblem Documentaries, the first rendition of Emblem Media Productions. 

Emblem Documentaries aimed to create a team of videographers who were passionate about storytelling, and that is exactly what we did. We began with who we knew – friends and family with unique small businesses, non-profits, and events. Many of our clients had thriving businesses and needed a way to showcase their own histories and cultures. Others were start-up organizations that needed help getting the word out in their communities. 

We also found passion in telling the stories of individuals who were making big impacts in their spheres. Over time, Emblem Documentaries became the go-to videography company for multiple businesses and organizations across Orange County. 

In 2019, our team was growing as fast as our business. Emblem had expanded to include video marketing, social media content, and live events. While we remained passionate about documentary making, we knew Emblem had more to offer our clients and community. By January of 2020, we rebranded our business as Emblem Media Productions. 

For the remainder of 2020, Emblem focused on uplifting voices of organizations providing relief for those affected by the COVID-19 pandemic that began in March. During this time we worked with food drives across Orange County, capturing the kindness of our community coming together to help each other. Presently, it remains our mission to be a production studio that can tell any story, and help you seize the tremendous benefits of video documenting, storytelling, and marketing. 

We are so thankful for each and every client we have had the pleasure of working with over the years. Because of your trust, Emblem Media Productions is here to celebrate 10 years of video making and storytelling! We look forward to the next decade of working with you.

Welcome

Welcome to the Emblem Media Productions blog! If you are new to our business, thank you so much for checking us out! If you are a returning client, you may know Emblem as the women-owned and staffed video marketing company servicing the small businesses of Orange County and the Greater Los Angeles area. We are a team of dedicated filmmakers with a passion for storytelling. At Emblem Media Productions, we strive to create video marketing materials that are unique to your brand, and tell YOUR story. 

Emblem Media Productions began as Emblem Documentaries in 2011, created by founder Blaire Wayland. What began as a one-woman videography business evolved to become an entire team of filmmakers, capable of producing a wide array of video styles for various business marketing needs, including event coverage, interviews, documentaries, social media/IGTV, and more. In January 2020, we officially re-launched as Emblem Media Productions, and have become a staple of the Southern California video marketing scene. 

So where does our blog come in? Our goal with the Emblem MP blog is to further service our clients and community by posting tips, tricks and information that will help you improve your business. We hope to connect with anyone interested in videography, marketing, or who just appreciates quality videos! 

Want to connect with us? Head on over to our socials and tell us what you want to see!

Blaire Wayland and Erin White on Set March 2020