video marketing

What Kind of Video do I Need?

Emblem Media Productions | November 15, 2021

So you’ve realized that your business, personal brand, or nonprofit can be brought to the next level with video marketing. You know that Emblem Media Productions has got your back. But what kind of video would your business benefit from? 

Video marketing is a wide umbrella that covers all types of videography. The possibilities are endless. Some common types of videos that our Clients request are interviews, commercials, event coverage, promotional footage, or even just beautiful product footage. 

Maybe your brand or nonprofit has an impactful, heartwarming start-up story. An interview with your team can help share your mission statement within your community, and give your audience a deeper look at who you are. 

Are you a commercial business in need of a more branded marketing video? We can assist you in commercial script writing and casting, to create a high-quality video you can share with your own clients, your social media, or business partners. 

Perhaps you have a large event or business conference you want to film for organizational use. Emblem can offer multi-camera packages to make sure every important moment and detail of your event is captured. 

As of 2021, Emblem has also expanded to include live-production videography. This is a large-scale production that requires additional crew members and multiple cameras. The type of production is intended for those who want to broadcast unedited, live event footage to the internet. This has become a popular video event option during the COVID-19, where social distancing restrictions have created a barrier for in-person events. 

If you’re still unsure of what video style would fit your vision, the best thing to do is give us a call. We can help interpret your video needs, and together we can create a plan to execute your video to its fullest potential!

TRAILER – Dressember™ Documentary

Emblem Media Productions | November 5, 2021


Follow the inspiring journey of Blythe Hill and the creation of Dressember™ Foundation, an advocacy campaign dedicated to raising awareness and funds to fight human trafficking around the world. Content Warning: This documentary contains real stories from survivors of trafficking and the sexual and physical abuse they faced. Although we approached these topics with sensitivity in mind, we trust you to know your limits. Therefore, viewer discretion is advised. Produced by Emblem Media Productions and Broomstick Engine Director: Jason Russell Co-Editors: Blaire Wayland and Erin White

History of Emblem Media Productions

Emblem Media Productions | November 5, 2021

Just like any other small business, Emblem Media Productions started as one person with an idea. The history of Emblem began in 2011 with company Founder, Blaire Wayland. Wayland is a graduate of Dodge College at Chapman University, where she studied filmmaking and producing. Post-graduation, Wayland worked on popular television shows such as Real Housewives of Orange County, and Dr. Phil. It was after this experience that she began to recognize the gap between mainstream media, and the stories of regular people and small businesses in her community. This was the beginning of Emblem Documentaries, the first rendition of Emblem Media Productions. 

Emblem Documentaries aimed to create a team of videographers who were passionate about storytelling, and that is exactly what we did. We began with who we knew – friends and family with unique small businesses, non-profits, and events. Many of our clients had thriving businesses and needed a way to showcase their own histories and cultures. Others were start-up organizations that needed help getting the word out in their communities. 

We also found passion in telling the stories of individuals who were making big impacts in their spheres. Over time, Emblem Documentaries became the go-to videography company for multiple businesses and organizations across Orange County. 

In 2019, our team was growing as fast as our business. Emblem had expanded to include video marketing, social media content, and live events. While we remained passionate about documentary making, we knew Emblem had more to offer our clients and community. By January of 2020, we rebranded our business as Emblem Media Productions. 

For the remainder of 2020, Emblem focused on uplifting voices of organizations providing relief for those affected by the COVID-19 pandemic that began in March. During this time we worked with food drives across Orange County, capturing the kindness of our community coming together to help each other. Presently, it remains our mission to be a production studio that can tell any story, and help you seize the tremendous benefits of video documenting, storytelling, and marketing. 

We are so thankful for each and every client we have had the pleasure of working with over the years. Because of your trust, Emblem Media Productions is here to celebrate 10 years of video making and storytelling! We look forward to the next decade of working with you.